The runway show just got a styling suite that works before the fabric exists. google co-built two…
the runway show just got a styling suite that works before the fabric exists. google co-built two ai tools with designers jane wade and sergio hudson for new york fashion week, letting wade assemble looks digitally and claim about 1,000 dollars saved per look, while lectra's apogy launched on september 15 to run fashion product development with agents.
the garment may be designed before it is cut.
Context
Verified source: Google's blog (Sep 18, 2026) says two designers created custom tools in Google Flow to help with set design and styling for New York Fashion Week, and Vogue (Sep 14) covers how Jane Wade used Google AI for her show.
Verified source: Lectra (Sep 15, 2026) unveiled Apogy, which it calls the first solution embedding agentic AI for fashion product development.
Google's Flow tools for New York Fashion Week and Lectra's Apogy on Sep 15 match the sources. The 1,000 dollars saved per look was not seen in the excerpts read, so unsupported here, not refuted. 'First' for Apogy is Lectra's own claim. 'Designed before it is cut' is the author's opinion.
Watch next
- Read Google's post for the savings claim and who made it.
Sources
Provenance
The note above is reproduced unedited from the original post, first published on Threads on 24 September 2026 at 17:58 IST. Sources are the papers and datasets the note draws on.
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