The model getting the ad deal may not exist. virtual influencer aitana lopez earns up to ten…
the model getting the ad deal may not exist. virtual influencer aitana lopez earns up to ten thousand euros a month and a single sponsored post costs over a thousand euros, while lu do magalu has 7.1 million instagram followers and annual brand earnings above 2.5 million dollars.
a guardian investigation found ai influencers are being used without disclosure far more than anyone admits.
Context
Verified source: Forbes (Nov 24, 2023) reported Aitana Lopez, a virtual influencer created by the agency The Clueless, could earn up to 10,000 euros a month. The Economic Times (Nov 24, 2023) reported about 3,000 euros monthly. Inc (Jul 23, 2025) reports Lu from Magalu shared 74 sponsored Instagram posts in a year for brands such as Netflix and Hugo Boss, per a Kapwing report.
The up to 10,000 euros a month for Aitana matches Forbes, while the Economic Times reported about 3,000 euros, and both date from Nov 2023. Lu from Magalu's sponsored posts match Inc and Kapwing, from Jul 2025. A single sponsored post costing over a thousand euros, 7.1 million followers, 2.5 million dollars in annual earnings and a Guardian investigation into undisclosed use were not seen in the sources read, so unsupported here, not refuted. in the excerpts read. 'The model may not exist' is the author's opinion.
Related work
- Aitana Lopez, Edgepedia ↗Background on the virtual influencer.
Watch next
- Find the Guardian investigation for the disclosure finding.
Sources
Provenance
The note above is reproduced unedited from the original post, first published on Threads on 24 September 2026 at 19:44 IST. Sources are the papers and datasets the note draws on.
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