The lipstick is now being drafted in fewer rounds
the lipstick is now being drafted in fewer rounds: unilever cut formulation cycles from six to one or two with ai, sped claims work by 75 percent, and l’oréal is bringing maybelline’s virtual try-on into chatgpt through modiface.
the mirror now tests before the lab does.
Context
Premium Beauty News reports that Unilever Beauty & Wellbeing is using AI, automation and machine learning to cut formulation cycles from five or six days to one or two. L'Oreal's ModiFace page says Maybelline's virtual try-on is coming to ChatGPT.
Unilever's own page describes AI insight tools across sensory tests, consumer studies and claims.
The one or two day formulation cycle is stated in days in the source, while the post says rounds. The 75 percent claims speedup was not seen in the sources read, so unsupported here, not refuted. The Maybelline in ChatGPT plan matches the ModiFace page. 'The mirror tests before the lab' is the author's framing.
Related work
- Unilever: how AI is transforming innovation in Beauty & Wellbeing ↗Company page.
- ModiFace: L'Oreal and OpenAI partnership ↗Try-on in ChatGPT.
- Personal Care Insights: how Unilever harnesses AI ↗Interview.
Watch next
- Read the Unilever page for the claims-work figure.
Sources
- Premium Beauty News, Sep 15, 2026premiumbeautynews.com
- Unilever, Apr 29, 2026unileverusa.com
- ModiFacemodiface.com
Provenance
The note above is reproduced unedited from the original post, first published on Threads on 3 October 2026 at 05:34 IST. Sources are the papers and datasets the note draws on.
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