Agentic coding just became a software sales problem. mckinsey's state of ai survey, published…
agentic coding just became a software sales problem. mckinsey's state of ai survey, published august 25, found 32 percent of organizations skipped buying a product because they built it in-house with agentic tools.
the customers are now the vendors.
Context
Verified source: McKinsey's State of AI 2026 survey (Aug 25, 2026) reports that 32 percent of respondents say their organizations decided against buying at least one software product or feature because they could build it with agentic coding tools. Startup Fortune reports 41 percent in tech.
The Aug 25 date and the 32 percent figure match McKinsey's report. The wording is 'at least one product or feature', which is narrower than skipping a product. 'The customers are now the vendors' is the author's opinion.
Watch next
- Read the survey exhibit for the exact question wording.
Sources
Provenance
The note above is reproduced unedited from the original post, first published on Threads on 24 September 2026 at 10:56 IST. Sources are the papers and datasets the note draws on.
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